Project Description
KHY
Brand Identity, Digital Marketing, Print
For the launch of Khy by Kylie Jenner, I helped establish a cohesive brand identity across digital, social, web, print, and retail touchpoints. Work included overseeing creative assets for campaign launches, designing web layouts and banners, developing email campaigns, producing packaging labels, insert cards, and posters, and supporting an in-store launch activation at Selfridges London. Additional responsibilities included photo editing, retouching, image manipulation, and copy development in collaboration with the creative director and copywriters.
BRAND IDENTITY
DIGITAL
